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Stories behind the story: do you tweet during TV shows?


Posted on Monday, January 14th 2013

Do you tweet during TV shows? During dramas, reality shows, investigating shows, movies…?



Twitter knows it; of course! And they shared some information about tweets with their advertisers.
- During dramas, people tweet before and after, but keeps focus on TV during the show;
- During movies, people tweet during notable scenes but not a lot between;
- During investigating shows, people tweet before, during, and after. It’s the category that engages the most people in a relationship between what they see and what they tweet;
- During reality shows, people tweet a lot at the beginning but it decrease during all the show.

You can read details about this on http://www.buzzfeed.com/jwherrman/how-people-tweet-about-tv

Another interesting figure would have been to correlate tweets and audience. Analyzed figures seem absolute values. If audience decreases during the show, it's normal to record a decreasing number of tweets.

Philippe NIEUWBOURG
I am an independent industry analyst, and author, with 20 years experience specializing in business... Know more about this author

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