- Ideas, tools, best practices about visual storytelling with corporate data - Ideas, tools, best practices about data storytelling

Data Storytelling : the art and science of social media metrics

Posted on Saturday, June 8th 2013

"Understanding how your social campaign is performing requires a fine mix of data and interpretation, as many marketers know. But it’s not always as simple as that. A lot of brands are left asking, “What does all of this data mean to my social channels?”..."

Interesting article of Chrystalyn Stuart about social media metrics but please, don't use "data storytelling" for everything. Context is not enough to transform data into a story.

I am an independent industry analyst, and author, with 20 years experience specializing in business... Know more about this author

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